Go Green With M.I.A. And H&M For World Recycle Week
With Earth Day being just around the corner, Swedish fashion powerhouse H&M has collaborated with none other than English hip hop recording artist M.I.A Mathangi for their latest eco-initiative, World Recycle Week. This initiative is aimed at encouraging shoppers to recycle unwanted garments at H&M stores globally in exchange for store credit. Starting April eighteenth, H&M stores world over will be accepting contributions of old clothes, which will then be recycled into fresh textile fibres for garment production.
On April 11th, M.I.A. will release a visual content piece, featuring a new single around the theme of recycling, which will highlight the environmental impact of old/unused clothes going to landfills around the globe.
H&M has always been environmentally conscious; they have been paying close attention to environmental sustainability since the ’90s, and their first “Conscious” line of apparel made from organic cotton and recycled polyester was made available in 2011. Their clothing collecting initiative actually began in 2013, and their utilisation of recycled material in their garments has expanded in the last few years. Consider World Recycle Week as an effort to enhance their continuing campaign, emphasising the need to be recycling to their consumer base.
Featuring “it girls” Victoria Lejonhjärta and Elizabeth, and model Cameron Russell, here’s a preview of the Recycle Week campaign by H&M, and an original song by M.I.A.
What do you think of this H&M’s eco-initiatives? Share with me in the comments below!
Elegance and simplicity in perfect harmony! Adore the brand’s ‘Garment Collecting Initiative’!
The planet’s resources are limited. If we want to continue enjoying fashion, we have to find a way to make better use of resources. xx
Love this blog post 🙂 Everyone needs to come together to make this initiative the best it can be!
I certainly root for a sustainable fashion future, Nikhil.
Refreshing read and beautifully constructed video! Goes to show that a simple, non-disruptive change to everyday routine can have a huge impact on communities around the world!
Amen!
Great post. Garment collecting at H&M is simple and can have a profound effect.
On a side note: I would love to know how you come up with the many concepts on your blog, Tanya.
Agreed. These garments are recycled into a second life by H&M, and in turn we are ensuring that fewer garments go into landfills.
Oh, thank you so much!
Wow, that’s a beautiful initiative! Considerate to both humanity and the environment…
The goal is to have a system which works without leaving a negative footprint.
A recycling systems that supports increased textile recycling ~ as one of the most visible fashion retailers in the world… what’s not to appreciate.
Agreed.
I love that with this initiative the brand is fostering an eco-friendly mindset! Thank you for sharing.
My pleasure, Sameeksha.
Unsafe labor practices and the use of synthetic fibers have proven to be ecologically damaging… This seems a step in the right direction.
Doesn’t it?
Although I’m pretty skeptical that a fast fashion brand can be sustainable… I’m in support of their clothing recycling service.
This is what lies at the heart of their sustainable style focus.
When huge high-street brands like H&M claim to care about climate change, and to be deliberately working to improve their sustainability credentials, it gives us a way to feel like we’re engaging with sustainable fashion.
As a huge company every small step they make is significant.