Deepam Celebrations in Silk
Pramila, founder and managing director of Deepam, had a chat with me, where she shared insight on Deepam’s new collection. The brand itself is very well known, being in the market for over four decades.
Tanya Fontes: What/who inspired Deepam Celebrations in Silk’s Spring 2016 collection?
Pramila Deepam: This Spring collection was inspired by and has been designed for the Woman of Substance.
Tanya Fontes: Who is the woman you envision when you design your collections? Who do you see wearing your sarees?
Pramila Deepam: I would say the ideal woman I have in my mind is a Diva. She is confident about herself, poised, and at the same time can be playful and mysterious.
To answer the next part of your question, I see a woman like Aishwarya Rai wearing Deepam sarees. We had designed the gorgeous saree she wore to Tirupati, at the time of her wedding.
Tanya Fontes: How do you determine trends? How do you keep it fresh every season?
Pramila Deepam: It really involves a lot of research, and a lot of the time it is a gut feeling that I go with. I take a moment to reflect on the next collection, and things just fall into place. I find a direction and a new collection comes out.
I also think inspiration is the most important part for me because it sets the tone for everything I do.
Tanya Fontes: How would you describe your own personal style?
Pramila Deepam: I think it’s similar to what I described for the woman I envision; Glamorous, Sophisticated, and Fun!
The prettiness never ends! I’d love to have you share your thoughts on Deepam Silks’ new collection in the comments below!
I own many Deepam sarees. I find them to be beautiful and vibrant bouquets of happiness!
I’m sure Deepam Silks will be pleased!
Your work is always perfection! I look forward to your interview series (that I find refreshing), Tanya.
So sweet of you, Priya. Thanks much!
Your blog-site comes across like a beautiful space to put your thoughts, opinions and creativity into. This is why I fell in love with you (as an influencer) when I first visited Urban Diaries!
Thank you for your sweet words, and for following along, Amulya!
People in our country are so used to a fast changing consumer-based information field, that none stop to think just how much work must go into a blog like this. Beautiful sarees, and beautiful post (as always), Tanya!
Thank you for your warm appreciation, Shweta.
I adore the collection at Deepam Silks, and own a stunning Kanjivaram! Thank you for being real and posting such great content always! xx
That’s nice to know.
My pleasure, Vaijayanti.
Exquisite sarees! You’re an exquisite and unique blend of intelligence, beauty, style and individuality. And, that shows through each post you share, Tanya!
Aw ~ thank you, Smita. You’ve made me so happy!
Resplendent Deepam sarees! That was a fun read, Tanya. You have the satisfaction of blazing your own successful trail and fellow Indians watch with pride. Well done.
Thank you for your deep appreciation, Chitra! It’s valuable to me.
Love everything about this!
I’ve been a fan of your interview series, and look forward to reading more!
Oh Kakoli! Thank you so much.
Stunning shots! Always such a treat reading your blogs… May I know what camera are you using to capture these photos?
Thank you, Jayalakshmi. These images were shared by the brand.
Oh, how I love this!
There’s only so much you need, to live a good life and, everything else is pure luxury!
I wholeheartedly agree, Reena!