Deepam Celebrations in Silk

Deepam Celebrations in Silk

Pramila, founder and managing director of Deepam, had a chat with me, where she shared insight on Deepam’s new collection. The brand itself is very well known, being in the market for over four decades.

Deepam Celebrations in Silk

 

Tanya Fontes: What/who inspired Deepam Celebrations in Silk’s Spring 2016 collection?

Pramila Deepam: This Spring collection was inspired by and has been designed for the Woman of Substance.

 

Tanya Fontes: Who is the woman you envision when you design your collections? Who do you see wearing your sarees?

Pramila Deepam: I would say the ideal woman I have in my mind is a Diva. She is confident about herself, poised, and at the same time can be playful and mysterious.

To answer the next part of your question, I see a woman like Aishwarya Rai wearing Deepam sarees. We had designed the gorgeous saree she wore to Tirupati, at the time of her wedding.

 

Deepam Celebrations in Silk

Deepam Celebrations in Silk

 

Tanya Fontes: How do you determine trends? How do you keep it fresh every season?

Pramila Deepam: It really involves a lot of research, and a lot of the time it is a gut feeling that I go with. I take a moment to reflect on the next collection, and things just fall into place. I find a direction and a new collection comes out.

I also think inspiration is the most important part for me because it sets the tone for everything I do.

 

Tanya Fontes: How would you describe your own personal style?

Pramila Deepam: I think it’s similar to what I described for the woman I envision; Glamorous, Sophisticated, and Fun!

 

The prettiness never ends! I’d love to have you share your thoughts on Deepam Silks’ new collection in the comments below!

Disclaimer: The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Urban Diaries.

Stay connected with me over Instagram | Twitter | Pinterest |

Written By

* I love bringing together a bunch of conflicting items and weaving my own sense of one-ness to them. *

20 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *