Forever21 opens two new stores in Bangalore
Forever 21 opens two new stores in Bangalore! If you are a fashion lover, lock April 29th as Bangalore gets ready to launch one of the most sought after US fashion labels, Forever 21, at two iconic shopping precincts on the same day – VR Bengaluru and Orion Mall. To make things even more exciting, Forever 21 has roped in Bollywood actors, Ileana D‘Cruz and Aditya Roy Kapoor for the launch!
The California-based brand’s second outpost in Bangalore marks a new streamlined and sophisticated look, ushering in a fresh and trendy Forever 21 shopping experience for the city’s stylish set. Wish plush real estate space in two of the well known Malls in the city, Forever 21 is starting on a strong note.
A day before the official launch, a few of the city’s celebrities (moi included) were introduced to the – Yellow Fever – that had gripped the city in a social media storm! Here are the highlights of Forever 21’s preview festivity.
The adorable F21 team with Abhinav Zutshi (Business Head) and Shashi Kumar (Head Visual Merchandising)
Forever 21 opens two new stores in Bangalore tomorrow; the one at Orion Mall boasts 14000+ sq feet of space, and the one at VR Bengaluru is spread across 10000+ sq feet. The new Bangalore stores offer the most current and hottest fashion trends, at great price points to their loyal consumers; featuring an exciting selection of apparel, lingerie, accessories and shoes across sections labelled Free Spirit, Heritage, Sweet Girl (under ‘Young Trendy’) and Bohemian, Girly Girl, Sexy Girl (under ‘Young Contemporary’). I found the pieces to be right on trend without necessarily looking too trendy, which in my opinion ticks all the right boxes. Both stores also house a separate street-style section for menswear.
I love that Forever 21 is opting to work with younger designers, showcasing styles that have a universal appeal while retaining the advantage of being really affordable. Furthermore, at the special preview today I was pleasantly surprised at the quality of the fabrics, as well as their construction; providing an assurance that no matter what the price point, quality is not being compromised.
Abhinav Zutshi spoke with passion about the journey of Forever 21 in India and in Bangalore, and expressed that, “just like our brand name, Forever 21 would like Bangaloreans to love us Forever!”
The pre-launch was a great experience; I managed to get a bit of everything: key pieces, accessories, and personal attention! Congratulations Forever 21, and thank you once again for having me over!
The store opens tomorrow Friday April 29, be there to join the fashion party!
Where: VR Bengaluru, 60/2, ITPL Main Road, Mahadevapura, Whitefield and Orion Mall, Brigade Gateway, 26/1 Dr. Rajkumar Road, Malleshwaram West.
Models Cayley King, Courtney Eaton, Marloes Horst and Jonathan Bellini star in Forever 21’s Spring 2016 Campaign. The new season embraces that one wardrobe essential worn by just about everybody–denim; as well as hot pants, full skirts & short dresses with that 1970’s inspired flair.