The Lure Of Handcrafted Jewellery: Amrapali Jewels
For a country that was once known as “The Golden Bird”, India’s fascination with jewellery is as old as time itself. From the “Dancing Girl” bronze figurine found in the Mohenjo-Daro excavations to the immaculate collection of Maharani Sita Devi of Baroda, Indian women have shared an unshakeable bond with jewellery. We can’t have enough of it and it’s not just for special occasions like weddings and festive seasons; we’re in love with our gold, silver, and precious jewels throughout the year. Our profound connection with jewels has motivated craftsmen to identify a range of techniques and a repertoire of traditional designs that are rooted deeply in India’s rich culture and its affluent history.
Amrapali Jewels is a Jaipur-based jewellery house that has contributed immensely to the Indian jewellery real estate since 1978. The brainchild of founders Rajiv Arora and Rajesh Ajmera who find their inspiration in the eloquence of India’s rich heritage, Amrapali struck a chord with both connoisseurs and the fashion-conscious by roping in master craftsmen and goldsmiths to create brilliant handcrafted pieces of jewellery that find a subtle balance between age-old traditions and contemporary designs to leave a mark in the eyes of the beholder.
What is so magnetic about handcrafted jewellery that draws us to it? What makes a person seek out handcrafted jewellery to reflect their persona? Perhaps, like the invisible umbilical cord that ties a mother to her child even after birth, we are tied to the enchantments of our ancient past ~ it connects us to something classic.
As a brand dedicated to creating a unique interpretation of age-old styles of jewellery via a trademark bold style that is melded into their soulful designs, Amrapali’s handcrafted jewels along with a modicum of modern elegance added to every piece, represents sophistication ensuring that our age-old fascination with jewellery is gracefully passed on to the younger generation.
The carefully designed pieces that I have chosen highlight the exuberance of Indian heritage jewellery and beautifully showcase the labour of the craftsmen who’ve worked on these pieces. The designs are inspired by antique Indian ornaments, where each necklace is embellished with semi-precious gemstones or intricately crafted to create achingly beautiful pieces.
Truth be told, when it comes to exquisite traditional jewellery, I have never had to look beyond Amrapali. And these exquisite handcrafted necklaces are an example of the same. As is evident, I love pairing traditional pieces with western silhouettes.
1. This spectacular neckpiece is crafted for the woman of substance; someone who loves to flaunt bold and dramatic designs. Although you may see the lines between traditional design and modernistic sensibilities getting blurred way too often in this beautiful piece of jewellery, it captures Amrapali’s soul in its bold and detailed work and is perfect for the urbanite woman who can’t resist a touch of drama in her look for the evening.
2. This sultry necklace is a charmer of sorts. You can feel the gentle whispers of the Royalty of India in this impressively crafted piece which hints at new aesthetic sensibilities but has its soul rooted deep in the ethereal jewellery culture of ancient India.
3. Indian beliefs put Goddess Lakshmi at the heart of prosperity. Since jewellery is almost always an aesthetic symbol of status, Goddess Lakshmi has been a rightful source of inspiration for Amrapali’s unique and spellbinding pieces; and this necklace carries the true essence of the brand.
This Akshaya Tritiya finds your twinkle in a beautiful handcrafted piece of Amrapali jewellery that you can love forever. Let the Gods smile benevolently at the prosperity of your homes and let your hearts be filled with the joy of the festival. Wish you all a Happy Akshaya Tritiya, and remember, every Amrapai jewel has a tale to tell…
Do let me know if you enjoyed this post. And, of course, I am always open to suggestions and queries.
Absolutely love the awesome message, and the amount of work you put into this post, Tanya! I always have a lot of respect for those people who are trying to make the influencer world a better and more creative space, and you are definitely one among those few! ❤️
Aw ~ that’s such a heart warming and beautiful comment. Thank you, Tiasa!
Wow ~ this shoot is amazing; and the post is a great insight into Indian jewellery! ✨ It’s wonderful that you’re constantly inspiring others with your beautiful thoughts, Tanya. Keep up the wonderful content!
Awww ~ this means the world to me! Thank you, dear Diya.
Gorgeous photography and writing, Tanya! Indian jewellery has always been such an important part of my life… The pieces I own have me feeling a certain way or sometimes even accidentally help me find an emotion that puts words to it and tells my story… Hope you have a great week!
You’re such an incredibly thoughtful person, Neha. Thank you for that share, and have a beautiful day!
What a fabulously documented experience ~ congratulations on this campaign! ✨
I wanted to share that my mum had jewellery made for different reasons: for happiness, dancing, inspiration, nostalgia, and quite a few others. I guess it forced her to be appreciative and curious about and intentionally seek out beauty!
Thank you so much for joining in and sharing your lovely thoughts, Saleem!
Love this editorial, and you look stunning! ❤️ By the way, there’s a science behind why jewellery, in particular, is so wonderful for you; it releases endorphins, is a proven form of enhancing your beauty, and it often allows you to form bonds with others. I have a lot of stories I could share, haha… I guess I’ll leave them for another day.
Thank you so much for for dropping by and the kind words, Maleeha!
That lip colour is amazing, Tanya ~ in fact, your whole look is so sophisticated and elegant! ❤️
On a side note: I’ve been reminded in a variety of ways this past few months into the new year, that no one has a monopoly on my emotions. If I love purchasing intricate handcrafted jewellery; if it’s one of my #passions and #healthycopingmechanisms in hard times… then I’m allowed to have it!
By all means, Hema! As long as you find joy in it… do it. No one deserves to make us feel like we can’t enjoy the (healthy) things that bring us #bliss. 🙂
What a beautiful collection of photos! Stunning jewellery and stunning you, too! Thank you for always raising the bar! ✨✨✨
Aw ~ you’ve made my day, Jankee! Thank you so much.
This is so lovely ❤️ and your skin is perfection! I been really loving your fashion shares… and these picture give quite the Indo-Western vibe! Of course, all your outfits (necklaces included) are beautiful as are you!
Oh Vinisha, thank you so much!
I couldn’t stop reading… that’s how much your post captivated me! Each photo seems to tell its very own story… Such a new and refreshing way to capture and share this exquisite jewellery. Sending you the best wishes and kindest regards, Tanya!
Aw thanks, Avantika! This means so much to me.
I love how you always put your own spin on things, Tanya. Even more so because it’s not like you’re trying so hard to be different, you just are who you are! ❤️❤️❤️ Congratulations on a fine collaboration!
You are just the best, Arpita! Thank you.
This is so beautiful done, Tanya ~ definitely worth the wait! ✨ And this is only going to be one of your ‘earlier works’… So impressed!
This is so so kind, Mansi! Thank you.
The photos are so wonderfully delightful, and every single piece you’ve worn is stunning! ❤️ You make everything always look so magical, Tanya! Keep up the great work!
Thanks much, Debapriya! Quite reassuring really.
Wow ~ these captures are absolutely stunning and you truly look gorgeous! Also, your writing is impeccable ~ it takes the reader on quite the journey! ✨ Keep inspiring!
Thank you for your kind words, Parth. They’re highly valued!
This is an incredible piece of work! ❤️ From the photoshoot, to your beauty look, to the jewellery… everything is so aesthetic and absolutely amazing!
Delighted to hear this, Vaidehi! Thank you so much.
Looove watching the evolution of “Tanya”! You’re one of the best creatives this influencer world has to offer, and keeping up with your blog (art) has been worthwhile! Thank you for this post.
Always full of joy and lovely things to say you are, Sakshi. Thank you so much!
Awesome post that I thoroughly enjoyed reading/viewing! You clearly have so much passion for your work, and your posts are always such a great resource, Tanya! Thank you for caring about the content you curate and the value-add when it comes to your readers!
Such a wonderful thing to say, Annika. Thank you very much!
This seems like a very interesting brand to write about… and your work just keeps getting better and better! Also, this is a stunning set of visuals where every piece of jewellery looks perfect on you! Thanks for sharing, and keep up the good work!
You’re very kind, Surbhi. Thank you!
Wow! This was so creative to view, and entertainingly informative to read. The Universe has certainly been shaping your career and success in ways I could never imagine! You seem closer to your goals by every second of everyday… ✨✨✨ Thank you for inspiring us to live with love as we do what we love!
It’s comments like yours that put a hop in my step and keep me going, Saumya!