Purvi Doshi presents Rhythms of the Desert
Wear.Style Bangalore Fashion Week 15th Edition ~ Winter Festive Online 2016
Where Glamour and Panache take centre-stage!
The fashion label ‘Purvi Doshi’, is a tribute to India’s hand-crafted traditions. The label celebrates India’s crafts and weaves by combining traditional techniques with contemporary designs molded into beautiful nature-friendly and eco-fabulous clothing. It chronicles and restores heirloom traditions from the heart of India’s villages, and fashions them into contemporary tales while working closely with artisans and helping them create a better livelihood.
Tanya Fontes with Purvi Doshi and Nilam Doshi
Purvi Doshi presents ‘Rhythms of the Desert’ inspired by the dunes of Gujarat
In the calm of the desert, the drum beats resonate across the horizon. This colourful embodiment sets the scene for Purvi Doshi’s collection ‘Rhythms of the Desert’. “Sustainability” at its root and “Make in India” in its soul, the collection uses purely hand-woven India-made Khadi fabric. This collection is one more move towards popularising these forgotten arts that help generate employment at the source and go a long way towards keeping it alive.
Geometric patterns with floral highlights in vibrant colours form the structure of these garments, which are also inspired by the gypsies of the desert who are an integral part of the folk art of India. With a mirage of Gujarati mirror-work, and brilliantly coloured Parsi embroideries incorporated in contemporary designs and silhouettes, Purvi hopes to bring you the essence of the desert through her collection, while taking you to the serene setting of the wilderness.
In a sea of glittering ethnic-wear at Bangalore Fashion Week, the Ahmadabad-based designer stood out with her understated take on traditional ensembles that pay homage to the desert.
This collection is absolutely amazing! Stay classy in a world full of trends, Purvi! 🙂
🙂
I just started following your blog, and I really admire your energy and attitude. You look gorgeous btw, Tanya!
Thank you, Pratiksha. So sweet of you!
Wow, love all your photos! And, since the Gypsies of the desert are an integral part of the folk arts of India, I love that these garments showcase an eye-capturing spread capturing the Gypsy spirit!
Thank you for your wonderful appreciation, Neha!
Gorgeous collection! Parsi embroideries incorporated in contemporary designs and silhouettes exclusively made in Khadi… Wow!!
Isn’t it?!
Sustainability at its core evoking the colours of the desert! Love the collection!!
So glad to hear this, Megha!
Love this exhibit of handcrafted and naturally dyed garments! Each small step towards a conscious way of living itself is a victory! Thank you for sharing, Tanya.
Very true, Suhasini. Thank you for this perspective.
True inspiration for young artists… One feels proud to see Indian designers keep our craft and heritage alive… #consciousfashion #earthconscious
I second that.
I am grateful to know such amazing energy sources! One of the most appealing aspects of a Purvi Doshi creation is it’s timelessness. I’ve owned some of her garments for over 10 years and still lovingly wear them as they still look relevant. 🙂
That’s high praise! Thank you for sharing, Kusum.
This is a gorgeous collection! LOVE the muted tones. Yes, it makes far more sense to make a purchase from a designer that is working for weavers than simply order products at steep prices from sellers in the belief that the money is going to the weavers (when in fact, it is not). Thank you for sharing. xx
Thank you so much for commenting, Roshi! I echo your sentiment.
Designer Purvi Doshi’s vegan and earth loving approach to fashion makes her label so special! Thank you so much for supporting such designers, Tanya!
Thank you for sparing your time and reading this, Priti.
Weavers all over the country need support at this time… Noble thought, and beautiful ambassador. I have admired the simplicity of Purvi’s clothes earlier too!
Thank you, Kajal. So happy to hear that!
Beauty exists in many forms. The beauty of our shared humanity exists at every corner, in every city, irrespective of religion or dogma, or socioeconomic statuses ~ I feel like this collection really emphasizes this thought!
Beautifully expressed, Deepika! Thank you so much for stopping by.
Varied hues and layers stare back at me… Brilliant photo story, Tanya! May you grow and glow…
Thanks so much sweet soul!
Love this collection… From simple geometrical designs to complex forms of natural motifs; the flowing pattern of hand-worked embroidery can create the most expressive and illustrious patterns on textile. #ILiveCraft
Thank you so much for being present, Nandita. So glad you enjoyed it!
It is wonderful how Purvi Doshi is conscious towards the fabrics she incorporates in her collections, and I love how khadi is the main fabric in these designs. ✨ We’re so blessed to have a sensitive designer like her in India!
…for the beautiful handmade feel of natural fabric. ✨ You’re the best ever, Vaishali!