Kareen Kapoor in Grassroot by Anita Dongre SS16
Intricate embroidery and elegant tie-and-dye in khadi, muslin, and hand-spun cotton. Layers of material encased in fine muslin is pressed, folded, and masterfully sewed to tell its hand-crafted stories in flowing patterns. Nature-inspired themes crafted by block-printing which utilises the raw excellence of hand-carved wooden blocks on a canvas of summer creations.
“I was brought face-to-face with amazingly talented artisans while travelling to research interesting textiles in the rural regions of India. They were all so skilled, yet they did not have sufficient work to sustain themselves and their families. They required design mediation to sustain the craft and a marketplace. I comprehend design and I utilised my knowledge to make their craft contemporary. And Grassroot was conceived, to be the marketplace,” Anita Dongre tells me.
Grassroot by Anita Dongre is the dairy of India’s craft history ~
Sway in style like Kareena Kapoor who dazzles in a white tunic and Georgette palazzo from Grassroot by Anita Dongre‘s Linen Romances collection matched with an Indigo jacket from their Ikat Sonnets Collection.
What do you think of Grassroot by Anita Dongre SS16 Collection? Feel free to share your thoughts by leaving a comment below.
Disclaimer: This review was done on an invitation from the brand. Due judgment and care have been applied by the author to remain objective and unbiased in the review.
Light-as-air fabrics, earthy tones, delicious prints and 100% artisanal!! How I love this collection!
Me too!
The Anita Dongre Grassroot collection seems to marry design with a social conscience, which is to say, it gives me one more reason to buy that gorgeous ikat jacket!
That said, this is among the holy grails of blogs! When can I contribute, Tanya? 🙂
Thank you for resonating with this and your warm appreciation, Lakhvinder.
Thank you very much!
I have always enjoyed your Instagram posts and blog posts, Tanya. Can’t wait to see what more you have to offer. Wish you many, many years of wonderful content creation! xx
Thank you for these kind words, Aishi. They’re highly valued!
Oh wow, photography on point! The colour palette in her collection is so earthy, that it looks like a landscape rendered in cloth!! xx
In a way, it is.
Captivating images, and gorgeous outfits! The fits look comfortable ~ neither belly-hugging nor chest-constricting ~ and is fuss-free. With some smart layering, that ikat jacket could see me well past spring/summer. Just saying… 🙂
I hear you… 🙂
Love love love! ❤️ It’s wonderful to have an Indian designer believe in creating beautiful tomorrows for our crafts, people and planet.
I wholeheartedly agree, Dimple!
Wouldn’t it be great to have more Indian designers embrace processes that are sustainable, innovative and environmentally conscious? As you can tell, I feel very strongly about the impact of the fashion scene on the environment.
It certainly would, Yashika.
Such a beautiful collection, and such a great way to bring employment back to villages in India. The fashion industry is the second largest polluting industry in the world and therefore sustainability is the need of the hour!
Hear, hear.
This subtle, minimal avatar of Indian fashion feels right at home…. Given its easy, wearable aesthetic, Grassroot is sure to find a loyal clientele.
Very true, Samiksha. Thank you for this perspective.
A stunning fusion of nature’s beauty and India’s impeccable craft! Anyone on the lookout for clothing that works as well for hectic city activities as it does for lazy summer weekends would love this collection!
Every piece of this collection is so unique…
One should either be a work of art or wear a work of art! Loving this tribute to India’s handcrafted traditions, given that I am a sophisticated global woman who understands the value of slow fashion!
Well said, Sneha.
The label’s philosophy fits right in with the growing global trend of fashion consumers and purveyors alike looking to make more sustainable, responsible and ethical choices. Thank you for sharing. ❤️
My pleasure, Riya. Thank you for that reflection…