Best Food Blogger in India
Being the best food blogger in India is not always about sitting in luxurious restaurants with plush interiors, and tables that have everything set to utter perfection. Sometimes, it’s about exploring the road less travelled to find a simple dish, and posting that recipe online. Especially since I find that food helps people connect.
How deep is your love for food? Are you willing to discover new horizons when it comes to food? Here is what I think the best food blogger in India should showcase on their blog ~
Your Own Niche
Identify the goal of your blog. I.e. what is your food blog going to be representative of? Will it be known for honest reviews or do you plan to share recipes on it? If you are planning to review restaurants then make sure that you share a truthful account of your experience. Do not sugar coat your review as your readers will be able to sense that. Then there is the rising lure of traditional food, and different cooking techniques used while preparing traditional food. To reiterate, your readers must associate your blog with a particular niche, e.g reviewing luxury restaurants, covering launches of new restaurants, talking about your baking expertise, sharing organic recipes, and including step-by-step instructions etc.
Interesting Stories
Of course, food blogs are not just about publishing recipes or reviewing restaurants; there is really so much more to food. And, a foodie doesn’t see food as just a source of energy ~ it is a way of life for them. Through food, they experience new cultures, make new friends and explore new regions. You may not understand all of this if you don’t have an undying love for food. But then, if you are not passionate about food, you can hardly aim to become the best food blogger in India. So, share the conversations you have had with people as you tasted a new dish or curated a new recipe with your friend ~ via high-quality content and images. I can’t stress the importance of wrapping it all up in a compelling story to ensure your blog posts garner more interest.
Impressive Images
How often do you come across online recipes and feel a rumble in your own tummy, as you take in those beautifully styled and shot images of the dish? As I’ve mentioned earlier, photos can have a considerable impact on your readers. So, make sure you share photos of the dish you prepare and the different steps it goes through before it reaches the dining table. Or if you are reviewing food, then share pictures of the plating, the stuffing {if there is any}, as well as the ambience of the restaurant.
Food photography has gained momentum in recent years, as more and more people are trying to explore varied cuisine. Therefore, sharing high quality and original images in your posts will not only give it an impressive look but will also keep your readers coming back for more.
Unique Food Experiences
Your blog posts will be considered unique when you share your unique experiences through them. Hence, to be the best food blogger in India, you must know how to describe your food experiences; whether that be about the recipes you have curated or the food you are reviewing at a restaurant. Just ensure that you don’t rephrase someone else’s experience; your post should be about how you found the food to be or perhaps about the funny incidents that occurred when you were trying out your new recipe. This is what will pique your users’ interest.
User-Friendly Website
Many food bloggers hoping to monetise their blog end up making their readers click on links over and over again until they finally reach the recipe they are interested in reading. This may sound good from a monetary viewpoint but it can be very unwanted for your readers; I personally find it annoying to go through so many pages just to reach the page I am looking for. My advice would be to make your website user-friendly because the easier it is for your readers to navigate through the website, go through your content and find what they are looking for ~ the more positive their experience will be. In my opinion, a blogger that really wants to win hearts will take the time to develop a user-friendly website.
Content That Is Not Just Attention-grabbing But Also Practical
Should you decide that your niche is curating recipes, then ensure said recipes are not just interesting but they also make sense when your readers go through them. E.g. if you are targeting audiences in India, you may want to include alternatives to products that are not easily available in India. This will enable readers that are interested in recreating a dish to avail themselves of and use ingredients available locally.
Fair Reviews
We all know how easy it is to make things sound good… but remember that your readers are looking for an unbiased review of a restaurant. They would be interested to know what is good and what is not so good about the place. In essence, they want to know if said restaurant is worth trying out; the ambience, the service, the quality and time taken to prepare the food, and anything else related to the review of said restaurant. When your opinion comes through as a fair one, then the restaurant as well as your readers will find your review to be a more helpful one ~ as opposed to a review that covers up the problems and highlights only the good points.
User Engagement
User engagement is of utmost importance when it comes to becoming the best food blogger in India. Your readers/followers would expect you to engage with them. So, make an effort to connect with them through blog comments, as well as via comments on the different channels of social media where you have a presence. The more you engage with them, the more you will learn about what they want to see on your blog. And when you have better insight into the needs of your target audience, it will be easier for you to plan your next post or strategize a campaign to promote your blog.
To conclude: At the end of the day ~ your blog is YOU! Personally, I would advise you to build it up as naturally as possible. Because when you’re passionate about something and take the proper approach to it, there’s no limit to the success you can achieve! So, what are you waiting for? Use my guidelines and start your food blog today!