Best Fashion Blogs in India

Best Fashion Blogs in India

Blogs weren’t always as integral to the internet landscape as they are today. They have a short history but their moment of fame has been way more than brief. When Justin Hall created his first personal homepage, in 1994, he had no idea that he was pioneering the way to modern-day blogging. In the brief period of a little over two decades, blogs have become a way of life for people. With more and more of them writing {personal blogs, commercial blogs for companies, etc.}, blogging has become mainstream with large organisations also focusing on blogs as part of their content marketing strategy.

Blogging has also gained momentum because of the steady income it promises to any blogger with business acumen. Talking of earning through blogs, fashion blogging has been one of the best pay-offs for a lot of bloggers. If you were to browse through the best fashion blogs in India you will notice the fan following that these influencers have, the campaigns that they have been roping in because of their popularity, and their unique sartorial sense which makes them the crème de la crème of the fashion blogosphere in the country.

The Post and Style Structure of the Best Fashion Blogs in India

If you were to go through the best fashion blogs in India, you will notice that all of them have a sense of uniqueness which makes them stand out. Their posts share personal experiences in a way that helps their readers relate and may give them the chance to use those experiences in their own life. These blogs also have a catchy introduction that reels in new readers and coerces them to linger a little longer. And while their content is really strong, their presentation is even more alluring. Yes, it is not just about writing something interesting, but being able to share it interestingly too.

Here are a few factors that help in drawing attention to a Fashion Blog:

Consistency

Consistency helps in winning a lot of hearts. So, whether it is your writing style, the length of the posts, or the use of photographs in the blog ~ your readers should be able to find consistency in your work. If you choose to give up your distinctive style of writing to mimic someone who is currently trending, your readers will probably notice it. As a result, you may end up losing precious traffic to your blog.

Also, remember to stay consistent when it comes to the topics you write about. Blogs that end up contradicting their own posts in later blog posts may not be liked as much. Your ideologies are resonated with that of your reader and if they begin noticing a difference ~ they may just be tempted to look for someone else who matches their wavelength.

Flow

It is difficult to sum up flow since it can be perceived differently by people. Flow, to me, is something that I experience when I start reading a post or go through a blog. A blog has a good flow when the use of a certain style is common throughout the blog. The right length of paragraphs, the use of bullet points only when needed, the manner in which topics are organised and the use of images are all part of that flow. What the best fashion blogs in India have in common is good flow which helps a reader in collecting their thoughts about fashion and charting them on the same course.

Typography

Good fonts {the right size and the right font} and better readability help a blog ace the game. Too small a font and your readers won’t like it, too big and they may end up with the awkwardness of scrolling continually to read the entire blog. Use a readable font for the body of the blog so that your readers can easily read through your post without any hiccups.

Colours

The colours of a blog play an equally important role. The best fashion blogs in India are colourful and cheerful, and they attract users with their vibrancy and soulfulness of content. Ideally, colours should match the personality of your blog. If you like neutral colours then remember to keep the colours neutral for all the pages. Your users will be able to relate to the personality of your blog more closely when the blog shows consistency in the colours chosen.

Style guides are very effective in helping with deciding the colours of a blog. They discuss colours that complement each other, helping you pick the right colours for your blog.

Good Visuals

Fashion yearns for quality, hence a fashion blog needs good quality imagery. And, since your blog is a reflection of you ~ uniqueness will count when it comes to your photography. Also, bear in mind that it’s not just about good quality photos but the right size and the right placement of photos will also matter. Additionally, too many photos with very less content will not be appreciated all the time.

Recent Trends

Fashion is dynamic and experiences seasonal changes. Now and then a blog post recounting a fashion trend from the previous season may work, but it’s important to keep in mind that posts that conform to the latest developments in the world of fashion work well.

To reiterate, newer trends have given fashion blogs the spirit of survival. Although people from different walks of life have their own ideas about fashion and style ~ keeping a target audience in mind, fashion blogs must be able to meet the needs of a wider audience. So, when talking about hairstyles, clothes, or makeup tips for example ~ ensure that your blog is keeping up with the rest of the world, as this will give your readers information that is more useful and liked more.

Personal Experiences

The personal experiences of a fashion blogger are what form the “soul” of their blog. Whether it is revealing an honest mistake that caused you to change your makeup brand or recounting a trip to your hometown where you rediscovered the beauty of a traditional fabric ~ when you associate your blog’s ideologies with your own experiences, your readers feel more connected. They can make more sense of said experience and they find reason in your endorsement of that particular idea.

While there are many possible ways to break down the fashion angle, I hope my suggestions get you thinking about your own. 🙂