Superdry Launches Its First Store In Bangalore

 

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Superdry launches its first store in Bangalore!

Do you exemplify the spirit of destination style this season? Are you cut-out for varsity stripes paired with Hawaiian prints? Can you rock preppy nautical navy fused with brights and bold neons? Can you pull off cut-collar necklines in classic Oxford blues with a Bangalore swagger? If your answer to any of the above is a resounding “Yes!”, then get ready Bangaloreans as the uber cool British fashion brand Superdry launches its first store in Bangalore at VR Bengaluru, Whitefield today!

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Born from an inspirational trip to Tokyo, this distinctive urban outerwear and denim label fuses design influences from Japanese-inspired graphics and vintage Americana washes with the values of British tailoring, offering clothing with an iconic contemporary aesthetic that are worn by Hollywood and Bollywood A-listers alike. Their signature heavily logoed T-shirts, hooded jackets and military parkas are created with a core philosophy of presenting future classics with original fits and incredible detailing at attractive prices.

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What makes the difference between a nice outfit and a great outfit? It is not only the cut or the fabric quality; it’s the attention to finer details. This is what Superdry brings to this city by way of their flagship store – an artistic space congruent with the brand’s theme of industrial; with exposed brick walls and vintage oak-wood finishes, including steel framework and polished concrete floors – spread over 2,100 square feet that already houses their AW 2016 collection. On display are T-shirts, shorts, joggers, jeans, belted chinos, polo shirts and rugby shirts along with must-have monogrammed reversible bombers that are a favourite with celebrities. For women; lace tops, shorts, skirts, hoodies, boho footwear, and bags will be in store. In short, Superdry’s collection allows you to carry a casual yet modish elegance! A separate section for swimwear and a category for sports-gear called ‘Superdry Sport’ are other signatures of this brand.

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While Superdry has a distinct vintage thrift vibe; the brand could very well be described as a downtime uniform of unisex basics but with design ticks. Their colour-pop stitching, interesting silhouettes & autumnal palettes deliver a prevailing collection with heritage twists, punk flashes, and country-chic styles. The natural passion and love from Superdry Co-founders James Holder (Brand and Design Director), and Julian Dunkerton (Product and Design Director), ushers in a collection that delivers strength and a great look. With such a huge collection, I could go on writing, but I recommend you see for yourself.

Where: VR Bengaluru mall, Upper Ground Floor, Mahadevpura, Whitefield Road, next to Phoenix Marketcity.

Find them on Facebook here.

 

Here is a glimpse of what went down at the Superdry‬ Flagship Store Launch.
‪#‎TheSuperdryJam‬ ‪#‎SuperdryIndia‬ ‪#‎BangaloreLaunch‬ ‪#‎Skydeck‬

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* I love bringing together a bunch of conflicting items and weaving my own sense of one-ness to them. *

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