Do you exemplify the spirit of destination style this season? Are you cut-out for varsity stripes paired with Hawaiian prints? Can you rock preppy nautical navy fused with brights and bold neons? Can you pull off cut-collar necklines in classic Oxford blues with a Bangalore swagger? If your answer to any of the above is a resounding “Yes!”, then get ready Bangaloreans as the uber cool British fashion brand Superdry launches its first store in Bangalore at VR Bengaluru, Whitefield today!
Born from an inspirational trip to Tokyo, this distinctive urban outerwear and denim label fuses design influences from Japanese-inspired graphics and vintage Americana washes with the values of British tailoring, offering clothing with an iconic contemporary aesthetic that are worn by Hollywood and Bollywood A-listers alike. Their signature heavily logoed T-shirts, hooded jackets and military parkas are created with a core philosophy of presenting future classics with original fits and incredible detailing at attractive prices.
What makes the difference between a nice outfit and a great outfit? It is not only the cut or the fabric quality; it’s the attention to finer details. This is what Superdry brings to this city by way of their flagship store – an artistic space congruent with the brand’s theme of industrial; with exposed brick walls and vintage oak-wood finishes, including steel framework and polished concrete floors – spread over 2,100 square feet that already houses their AW 2016 collection. On display are T-shirts, shorts, joggers, jeans, belted chinos, polo shirts and rugby shirts along with must-have monogrammed reversible bombers that are a favourite with celebrities. For women; lace tops, shorts, skirts, hoodies, boho footwear, and bags will be in store. In short, Superdry’s collection allows you to carry a casual yet modish elegance! A separate section for swimwear and a category for sports-gear called ‘Superdry Sport’ are other signatures of this brand.
While Superdry has a distinct vintage thrift vibe; the brand could very well be described as a downtime uniform of unisex basics but with design ticks. Their colour-pop stitching, interesting silhouettes & autumnal palettes deliver a prevailing collection with heritage twists, punk flashes, and country-chic styles. The natural passion and love from Superdry Co-founders James Holder (Brand and Design Director), and Julian Dunkerton (Product and Design Director), ushers in a collection that delivers strength and a great look. With such a huge collection, I could go on writing, but I recommend you see for yourself.
Where: VR Bengaluru mall, Upper Ground Floor, Mahadevpura, Whitefield Road, next to Phoenix Marketcity.
Find them on Facebook here.
Here is a glimpse of what went down at the Superdry Flagship Store Launch.
#TheSuperdryJam #SuperdryIndia #BangaloreLaunch #Skydeck