Deepam Celebrations in Silk
Pramila, founder and managing director of Deepam, had a chat with me, where she shared insight on Deepam’s new collection. The brand itself is very well known, being in the market for over four decades.
Tanya Dhar: What/who inspired Deepam Celebrations in Silk’s Spring 2016 collection?
Pramila Deepam: This Spring collection was inspired by and has been designed for the Woman of Substance.
Tanya Dhar: Who is the woman you envision when you design your collections? Who do you see wearing your sarees?
Pramila Deepam: I would say the ideal woman I have in my mind is a Diva. She is confident about herself, poised, and at the same time can be playful and mysterious.
To answer the next part of your question, I see a woman like Aishwarya Rai wearing Deepam sarees. We had designed the gorgeous saree she wore to Tirupati, at the time of her wedding.
Tanya Dhar: How do you determine trends? How do you keep it fresh every season?
Pramila Deepam: It really involves a lot of research, and a lot of the time it is a gut feeling that I go with. I take a moment to reflect on the next collection, and things just fall into place. I find a direction and a new collection comes out.
I also think inspiration is the most important part for me because it sets the tone for everything I do.
Tanya Dhar: How would you describe your own personal style?
Pramila Deepam: I think it’s similar to what I described for the woman I envision; Glamorous, Sophisticated, and Fun!
The prettiness never ends! I’d love to have you share your thoughts on Deepam Silks’ new collection in the comments below!
I own many Deepam sarees. I find them to be beautiful and vibrant bouquets of happiness! 🙂
I’m sure Deepam Silks will be pleased!
Your work is always perfection! I look forward to your interview series (that I find refreshing), Tanya.
So sweet of you, Priya. Thanks much!
Your blog-site comes across like a beautiful space to put your thoughts, opinions and creativity into. This is why I fell in love with you (as an influencer) when I first visited Urban Diaries!
Thank you for your sweet words, and for following along, Amulya!
People in our country are so used to a fast changing consumer-based information field, that none stop to think just how much work must go into a blog like this. Beautiful sarees, and beautiful post (as always), Tanya!
Thank you for your warm appreciation, Shweta.
I adore the collection at Deepam Silks, and own a stunning Kanjivaram! Thank you for being real and posting such great content always! xx
That’s nice to know. 🙂
My pleasure, Vaijayanti.
Exquisite sarees! You’re an exquisite and unique blend of intelligence, beauty, style and individuality. And, that shows through each post you share, Tanya!
Aw ~ thank you, Smita. You’ve made me so happy!
Resplendent Deepam sarees! That was a fun read, Tanya. You have the satisfaction of blazing your own successful trail and fellow Indians watch with pride. Well done. 🙂
Thank you for your deep appreciation, Chitra! It’s valuable to me.
Love everything about this! ❤️ I’ve been a fan of your interview series, and look forward to reading more!
Oh Kakoli! Thank you so much.
Stunning shots! Always such a treat reading your blogs… May I know what camera are you using to capture these photos?
Thank you, Jayalakshmi. These images were shared by the brand.
Oh, how I love this! ❤️❤️❤️ There’s only so much you need, to live a good life and, everything else is pure luxury!
I wholeheartedly agree, Reena!